MAKE-UP MASTERCLASS

THE BRIEF:

As the face of L’Oreal, Tess Daly herself set up the partnership between at home and the cosmetic giant, with a step-by-step guide on how to achieve her party season look.

THE RESULT:

Using make-up artist to the stars, Aimee Adams’ expertise, we filmed a smoky eye masterclass to help our readers get party-ready. We photographed it for our print edition of at home with Tess Daly – which included a QR code for readers to view the video. Finally, we created a banner within our newsletter to further promote the L’Oreal products to our subscribers.