BRAND INVIGORATION

THE BRIEF:

To bring a tired advertising campaign for Fyffes bananas up to date to appeal to a wider target audience.

THE RESULT:

We came up with a fresh, funky display advertisement campaign with the tag lines ‘Get One of Your Fyffes A Day’ and ‘Go Bananas’. The emphasis was on youth, health and vitality, but still emphasising the longevity of the Fyffes brand.