SARAH BEENY'S BESPOKE MAGAZINE

THE BRIEF:

A lifestyle mini magazine to promote Sarah Beeny’s dating website mysinglefriend.com to both men and women with its tongue firmly in cheek, it was to be a comedic look at the joys and pitfalls of dating.

THE RESULT:

With a retro cartoon-style design, this promotional magazine gave dating and relationship advice from experts with the mysinglefriend.com brand on all the features. Distributed with the at home with Sarah Beeny property issue, this instantly had a wide readership with people who already had a vested interest in the TV celebrity.