WORLDCUP MAGAZINE TAKEOVER

THE BRIEF:

Betfair was looking for a way to leverage their profile in the market as a leading sports and football betting company during the football World Cup 2014.
The solution was to offer a personalised version of Gary Lineker’s Definitive Guide to the World Cup to new and existing customers. This was achieved by designing a bespoke front cover of the magazine as well as additional pages within the issue.

THE RESULT:

The magazine takeover was produced in both print and digital and distributed as a complimentary gift to Betfair’s target base.